Brand Identity Design
Tiyatroadam is a private theatre company owned and operated by a group of young actors passionate about theatre and acting. In the core of the identity is the smiling mask made of the monogram T.A. Taking the cliche of the smiling / crying theatre masks, I only used the smiling mask in the logo, because the plays Tiyatroadam puts on are filled with a lot of humour and laughter. In addition, I created more masks to be used across the identity – masks with different facial expressions. These masks are like the custom emojis for the brand. They act as visual representations of the emotions a play takes the audience through, before ending up with a positive and hopeful feeling.